Feel like the holidays are closing in? Don’t get anxious about what to buy! Christmas gift baskets fit the season, the recipient, and, perhaps most importantly, the sender’s budget.
In fact, statistics show gifting levels have increased by about 5% each year. After all, we all know that spending is part of the yearly tradition, and Europeans are diving into the trend.
How Europe Celebrates Christmas Financially
Across Europe, the average consumer spends hundreds of Euros each year on Christmas presents. Countries with the highest outlay of money every end-of-year season rates include EUR420 in the United Kingdom (UK), EUR300 in Luxembourg, and EUR250 in France, Austria, and Spain.
Of course, those figures represent collective Christmas items. The average per-piece rate is smaller. For instance, in the UK, the average best-selling gift hovers around 35 pounds, or about EUR45.
After all, what other present could possibly be ideal for everyone from Aunt Fiona in Glasgow to cousin Mila in Hamburg? Only a basket stuffed with wondrous items!
Snag the Perfect Christmas Gift Baskets Every Time
Want to pick the perfect Christmas gift baskets for everyone on your list? We’ve made the process lightning-quick with our comprehensive guide to ordering baskets by personality and hobby types.
First, though, remember a few helpful hints and tips when gift basket hunting:
- Browse through your preferred vendor’s site before making a final selection. Just looking at one or two gift baskets may not give you the total sense of what the company offers.
- If you’re buying your gift baskets online, be sure to consider how long it will take for your order to arrive at the destination. While last-minute shipping options are almost always available, they will cost more.
- Living away from Europe? Find a European gift basket company rather than paying a foreign gift basket company’s higher-than-average delivery fees.
Now, it’s time to begin your shopping adventure. Know any of these gift basket personas on your Christmas list?
Gift Basket Persona: The Foodie
The foodie’s lifestyle revolves around adventures in cuisine. He’s as comfortable whipping up homemade truffle butter as he is eating exotic foods from farmer’s stands in out-of-the-way hamlets.
Although foodies are found among all generations, Millennials seem especially fond of the cultural derivations of regional recipes. One study suggests that seven out of 10 attend foodie events, and eight out of 10 use food to learn more about differing populations.
Appropriate foodie Christmas gift baskets should include a high degree of gourmet or hard-to-find items. For instance, a basket filled with carefully curated Mediterranean temptations will leave food lovers breathless — and ready to try everything.
Gift Basket Persona: The Adult Beverage Connoisseur
Beer, wine, liqueur, and other spirits are well-appreciated by Europeans. Case in point: Germany, UK, Poland, Spain, Netherlands, France, Belgium, and the Czech Republic are the most prolific brewers of hop-centered beverages.
If you have someone special who always seems to find new alcoholic beverages to try, you owe it to her to send a basket overflowing with adult drinks.
Who knows? You might just have the opportunity to share in the bounty and taste-test your present!
Gift Basket Persona: The Health Nut
Trying to pick out a present for someone who is into health and wellness can be a challenge. You want something cheery and appealing, but that also reflects your recipient’s needs and wants.
In other words, you need to satisfy the health nut’s penchant for fitness.
Plenty of health nuts live in Western and Eastern Europe. Research conducted throughout the European Union (EU) shows that though not everyone engages in a particular sport, nearly 30% of adults are physically active almost three hours a week.
To keep health at the forefront of your mind without losing the festive, giving spirit of the season, opt for Christmas gift baskets that offer more nutritional punch and fewer sugars, fats, and carbohydrates. A basket brimming with exotic fruits won’t break any diets, but will leave the basket beneficiary happy.
Gift Basket Persona: The Hard-to-Please Lady or Gent
Relatives who seem to “have it all” fit nicely into this niche. They’re never satisfied, because they don’t really want anything that’s going to stick around forever.
A gift basket allows you to give them a present that doesn’t require a long-term commitment (except in the case of live plants), which will appeal to their prickly natures. Additionally, you can be sure that if you’re sending food stuffs or wine, you have a higher-than-average likelihood it will be useful.
You might just get a surprise “thank you” card from your toughest recipients if you shower them with gift baskets instead of traditional boxed items.
Gift Basket Persona: The Nature Enthusiast
Nature’s splendor is on display throughout Europe throughout the year. Is it any wonder that fresh flower Christmas gift baskets are so popular?
Around Europe, roses account for the most popular type of flower given from person to person. Annually, more than five billion individual rose stems are exchanged.
However, don’t feel that you have to be limited to one specific kind of flora or species. Baskets run the gamut from featuring feminine orchids to boasting playful bamboo. Try to match your nature enthusiast’s personality with the flower or plant that reminds you of him or her.
Gift Basket Persona: The Reader
Europeans love to read, and the numbers of books published yearly proves it.
Nearly EUR22.3 billion glides from publishers and authors to eager readers, especially in Germany, the UK, and France. This makes it practical and fun for you to fit your Christmas gift baskets with the people who can’t put down their dusty tomes or sleek Kindles.
Could you send your readers books? Sure, as long as you give them all those “little things” they love to have while snuggled up with a good read.
Gift Basket Persona: The Teenager
Tired of sending the teens in your family gift cards or Euros? Want them to have something that makes them feel special? Gift baskets are the ultimate answer.
Generation Z, today’s teenagers, are quite open to receiving gift baskets. As a whole, they believe in doing good and helping their communities. A gift basket featuring local, regional, or national treasures will speak to their natural affinity toward supporting the economy.
Gift Basket Persona: The Top Customer or Fabulous Employee
So far, we’ve focused on Christmas gift baskets sent from individuals. Yet we can’t wrap up our guide without touching upon baskets sent from corporations.
Business-to-consumer (B2C) organizations account for economic earning and spending of more than $73,106 billion. For many of them, Christmas represents a good time to give their top customers or in-house talent special pick-me-ups.
In general, a basket from a corporate entity typically focuses on items that will appeal to everyone in the recipient’s circle. Consider seasonal and exotic fresh and dried fruits as a basket possibility that most consumers will enjoy.
Gift Basket Persona: The Family Lover
Spotting someone who is all about family isn’t tough. They’re the people who are quick to show you all the snaps on their devices, or to directly you to their family-centric social media pages.
Give them something that they can share, because you know that they’ll never feel good keeping anything to themselves. Not sure if they have kids or not at home? Pick out a basket that has tons of treats for young and mature taste buds.
Gift Basket Persona: The Chocoholic
For some people, chocolate is a primary dietary staple. These are the folks you rarely see without some bit of premium dark chocolate nearby.
Not surprisingly, gift basket suppliers are well aware of chocolate’s siren song. Many of the top suppliers have a wide array of chocolate lover’s gift baskets.
Which should you choose? Essentially, look for one that won’t disappoint. Go for as big and bold, with as much chocolate as a human could handle!
Gift Basket Persona: The Romantic
Romantics fall head-over-heels in love and stay there. Every day is filled with wonder and excitement, because they believe deeply that romance is here to stay.
Use their optimism and cheeriness as a springboard to purchase gift baskets that have particularly romantic charm. Expect to find teddy bears, the color pink, chocolates, champagne, and other romance-oriented goodies in Christmas gift baskets created to surprise this specific personality type.
Stress-Free Gift Giving for a Peaceful Christmas
No matter how long your Christmas gift list may be, you can make purchasing for everyone on your list much easier. Jump online and order gift baskets with aplomb.
Just starting a business and want to thrill your clients and workforce? Check out these tips for sending Christmas gift baskets!